What Makes a Good Conference Venue? 5 Factors to Consider

Organizing a successful conference requires meticulous planning and attention to detail. This can take days, weeks, and even months of work.

When planning a conference, one of the most critical decisions event planners face is selecting the right conference venue. A well-chosen conference venue can significantly impact the overall success and experience of the event. The venue sets the tone for the entire event and can significantly impact attendees’ experience.

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If you want to ensure that your conference is memorable and successful, there are several key factors to consider. These factors will guide you towards choosing the perfect venue for the event.

1. How to Find a Venue for an Event: Location and Accessibility

Perhaps the most important consideration for choosing any conference venue is its location and accessibility. A conveniently located and easily accessible venue plays a pivotal role in any event’s attendee turnout and satisfaction.

As such, always consider the following factors to make a better decision.

Proximity to Transportation

It’s beneficial to select a venue near major airports, train stations, and public transportation hubs, as well as connected to major highways — particularly if you are hoping to attract attendees traveling from far-away locations. Easy accessibility minimizes travel-related stress and encourages more participants to join the event.

conference accessibility

Accommodation Options

Check for area hotels that can comfortably accommodate your attendees. Offering lodging options within walking distance or a short commute from the venue makes it more appealing. In some cases, accommodation proximity may even be a deciding factor in whether they attend or not.

Local Attractions

Opt for a venue situated in an area with nearby attractions and amenities. Attendees might have some downtime, and restaurants, shops, entertainment venues, or cultural sites nearby can enhance their overall experience, regardless of the type of conference.

2. The Importance of Capacity and Amenities

Selecting a venue with adequate capacity is critical to accommodate all expected attendees comfortably. Make sure the venue’s capacity aligns with the number of participants you anticipate and more.

The layout of the venue is also important. Nothing can hinder your conference’s success more than a cramped and overcrowded space.

Moreover, it is important to consider the amenities offered by the venue. Booking a venue that can provide all the amenities you need in-house can significantly reduce stress and complications of hiring other vendors or providers.

Aside from the venue for meeting, check if the facility also offers the following:

  • Kitchen facilities or on-site catering services
  • Wheelchair access and other accessibility accommodations
  • Break-out rooms and exhibition spaces
  • Special areas for highly visible sponsor opportunities
  • Varied seating arrangements

3. What Facilities and Technology Should I Consider in a Conference Venue?

Modern facilities and advanced technology play a significant role in the success of both large- and small-scale events. These can elevate your conference to the next level. Here are some essential features to consider:

  • State-of-the-Art AV Systems: Choose a venue that provides state-of-the-art audio-visual systems to deliver presentations effectively and engage attendees.
  • High-Speed Internet: A robust and fast internet connection is essential for live streaming events and virtual event capabilities. This also allows participants to stay connected and share their experiences on social media in real-time.
  • Interactive Tools: Look for venues that offer interactive tools like audience response systems, mobile event apps, or live polling to foster attendee engagement and facilitate better networking opportunities.
  • Virtual Event Capabilities: Having virtual event capabilities can extend the reach of your conference to remote participants, so it’s beneficial to choose a venue that can accommodate this feature.

Tech Tip → No matter the size of your event, scheduling the right speakers will be central to your success. Attendee Interactive makes it easy to access prior year speaker evaluations for actionable insights into which speaker(s) you should feature at your next event.

4. Ambiance and Design are Vital

The ambiance and design of the conference venue can significantly impact the event’s atmosphere, attendees’ mood, and overall experience, so it’s important to pay attention to the following factors:


Adequate lighting can set the tone or mood for different sessions and create a welcoming environment. Consider venues that offer adjustable lighting options to cater to various activities. A well-lit and welcoming environment can foster a positive and engaging atmosphere.

Seating Arrangements

The seating layout can influence participant engagement and interaction. Look for flexible seating arrangements. Seating arrangements are important for facilitating networking and interaction among attendees. Consider flexible seating options that allow for both group discussions and individual learning experiences.


Thoughtful décor and branding elements can add a touch of professionalism and uniqueness to your conference. Moreover, the venue’s décor should align with the theme and purpose of the conference. A visually appealing and well-designed space can leave a lasting impression on attendees.

Tech Tip → Once you’ve determined the right venue, you can organize the space seamlessly by using Attendee Interactive’s Interactive Floorplan Manager feature.

5. Find a Conference Venue with Qualified Staff

Lastly, be sure to consider the staff or people that the venue hires. The venue’s staff plays a crucial role in ensuring the smooth execution of your conference. It is not an exaggeration to say that the venue’s staff and their level of service can significantly impact the success of your conference. 

Look for event venues with experienced and professional staff members who are attentive to the needs of both event organizers and attendees. A friendly and knowledgeable staff can provide invaluable assistance throughout the planning and execution of the conference.

From event setup and technical support to catering and on-site coordination or support, a competent and attentive team can ensure a seamless and stress-free experience for everyone involved.

Discover Our Conference Venue Solutions

Planning a conference can be a daunting task, but with the right partner, you can create a memorable and successful event.

At Attendee Interactive, we understand the importance of selecting the best conference venue. We offer top-notch event technology solutions to help you transform your event attendee experience.

Tech Tip → With our solutions, like Attendee Tracking, your team can monitor session attendance to determine the level of attendee engagement throughout your event to assess the overall attendee experience.

Our team of experts can assist you in finding the ideal location for your event based on your specific requirements and preferences. With our extensive network and experience, we are equipped to handle all aspects of event planning — from our conference venue finding service to comprehensive event management — ensuring that everything will be a resounding success.

You can expect:

  • Tailored Solutions: We work closely with you to understand your event goals and find a venue that perfectly suits your needs.
  • Comprehensive Services: From site inspections to contract negotiations, our team takes care of all the details to make the venue selection process smooth and efficient.
  • Professional Support: Our experienced staff provides ongoing support to address any concerns or changes that may arise during the planning process.

Are you ready to host an unforgettable conference?

Let us take care of the venue selection process, so you can focus on delivering a conference that leaves a lasting impression. Explore our conference venue finder solutions and take the first step toward planning an exceptional event.

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