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Whitepaper
Association Trends 2023: Redefining the Association Experience
Opportunities to take the member experience (MX) from average to exceptional
Member loyalty metrics remain high, even in fluctuating conditions, proving that associations consistently provide value to their members. But there is still room for improvement: Widening gaps between evolving member values and pro benefits offer distinct opportunities, and understanding both member and organizational viewpoints provides a more complete picture of risk and potential.
We reveal insights into the powerful connection between member experience and ongoing growth in member acquisition, engagement, and retention.
A stronger member engagement strategy can take the event experience to the next level
What you’ll learn:
Evolving member values and generational engagement trends
Strategies to close the gap between member and pro sentiments
The vital relationship between member engagement and member experience
How to increase member value by offering resources beyond a job board
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