Check Out Attendee Interactive's New Corporate Website and Blog!

It is personally very gratifying to announce Attendee Interactive (Ai) will be celebrating their 14th anniversary in July 2015. Ai was founded the summer before our country witnessed the tragic events of September 11, 2001. Not long after, we experienced the largest worldwide economic downturn since the 1930’s.  During this time, our clients and partners challenged us to develop tools for improved efficiency as organizations downsized and individual workloads increased. Needless to say, the successes of our early years were truly a testimonial to our software solutions, as well as the perseverance of the Events and Exhibitions industry. 

With the halfway mark of 2015 quickly passing, Ai’s core values are still focused on providing intuitive software solutions to improve our clients’ day-to-day needs, while delivering a professional user interface.  Ai’s longevity in the Convention and Meeting space has enabled us to build strong client partnerships, giving us the advantage to observe their growth.

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Inside Scoop on the IAEE CEM Learning Program

Like all employees should, I recently decided to take advantage of my Employer-Provided Education Benefits to pursue a certification through IAEE’s CEM Learning Program. As many of you already know, IAEE (International Association of Exhibitions and Events) is a leading association representing the interests of those who plan, produce and service the global exhibition industry.  Being on the service side of the industry, I figured the CEM (Certified in Exhibition Management) Learning Program would give me a better insight on the planning and producing of exhibitions.  Thus, enabling me to provide better service to my clients!

The CEM Certification Requirements are relatively simple, if you compare them to an intensive Master’s program, or grueling 6-month military boot camp. New candidates must submit an application, which requires verification of at least 3 years of full-time work experience in the exhibitions and events industry.  Once accepted into the program, you have 3 years to complete 9 out of 12 available courses. Courses are offered at various IAEE events throughout the year, or you may take them online if your budget/schedule does not allow you to travel.

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Measuring and Evaluating Exhibitor Data

Measuring and evaluating the results of your conference is key to knowing how successful your event was.  Evaluating data can give a qualitative measure of every aspect of your conference. In addition, data can be a valuable tool in planning for your conference next year. The correct reporting tools need to be used in order to provide you with the most reliable information possible. That is where Ai’s reporting function comes into play. Your conference data is stored in our system and is useless if you don’t have the instruction on how to analyze and interpret the data.  Below is a sample list of the standard Exhibitor Financial reports offered by Ai. The key to finding the correct measurement tool is to understand the purpose of each report and how you interpret the data produced by the report.

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"Apples to Apples" and RFPs

Most of us remember playing “Apples to Apples”.  The challenge of finding like items, which sometimes can be an absurd comparison; however, it is an exciting game.  It involves quick thinking, humor, and a strategy.  It makes you think about how different items and phrases can be compared to one another and how analogies are formed.  For example, your green card could say "scary" and the cards being judged against are "high school reunion," "telephones," "my refrigerator," and "haunted house." The judge would most likely choose the "haunted house" card as the winner since it is the one closest to “scary”.  However, some judges might think “high school reunion.” It is all in the judge’s hands as to how they evaluate which one is the best apples to apples comparison. 

So, how can the game be like an RFP? Well, both require a strategy, comparing objects and a judge.  They share the same concept, getting as close to an apples to apples comparison as possible.  The closer the comparison, the easier it is to judge the results.  You get to stack the cards.

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