Mobile Friendly Conference Website
Mobile technology is everywhere and growing. There are over 1.2 billion active mobile-broadband users in the world and that number continues to grow. In the US, 83% of the adult population has a cell phone, and 42% of them are smartphones. In 2011, Deloitte published a study stating that the combined sales of smartphones, tablets and non-PC netbooks will be well over 400 million, outpacing PC sales.
Simply put, conference attendees are becoming more mobile. If your conference has not thought about its mobile strategy, now is the time to start. An example would be to develop a mobile friendly conference website. A mobile website is similar to complete websites but usually only contains pertinent information that a user would want to see on their handheld device. An example would be, on the mobile website only registration, agenda and scheduling appears, but the user would have the option to click to the full website to access more information.
ADVANTAGES OF A MOBILE FRIENDLY CONFERENCE WEBSITE
COMPATIBILITY - Mobile Websites Are Compatible Across Devices - A mobile website can reach your attendees across many different types of mobile devices and the URL's are easily integrated with other technologies such as QR codes.
FLEXIBLE - Mobile Websites Can Be Updated Instantly - A mobile website has the flexibility to be updated immediately to provide attendees real time information about schedules, exhibitor bios and education tracks.
SHAREABILITY - Mobile Websites Can Be Shared Easily By Conference Planners, and Between Attendees - Mobile website URLs are easily shared between attendees via a simple link (e.g. within an email, text message, Facebook or Twitter).
SPONSORSHIP - Mobile Websites Can Be Another Source of Revenue - By creating a mobile website you will create additional sponsorship opportunity.
EXAMPLE OF MOBILE FRIENDLY CONFERENCE WEBSITE
From this mobile website your conference attendees that participate in continuing education, can:
- Claim credits
- Search education track schedules
- Print certificates/transcripts at their convenience
- Manage personal itineraries
- Complete evaluations
- Participate in pre/post tests
- DIRECTLY from their smartphones & tablets
At Attendee Interactive, we are dedicated to helping you make your conference more mobile friendly. For more information or to request an online demonstration click here.