Retail Packaging Association Case Study

Case study of how Attendee Interactive supplied conference management software to Retail Packaging Association.

Customer Profile:


Manufacturers, distributors and manufacturer representatives in retail packaging recognized the need to hold an annual meeting to facilitate new business development and networking. As a result, the RPA was formed in 1989. RPA provides comprehensive educational and networking opportunities at its annual trade show and conference and has 250 member companies representing all entities of retail packaging nationwide and abroad.

The Challenge:

Since 2008, RPA has used Attendee Interactive's (Ai) registration & exhibitor modules to plan their annual trade show and conference. In 2010, RPA approached Ai for additional membership services to be used in conjunction with registering for the annual trade show. RPA was looking for a solution to streamline their manual approval process of updating their 1,500 membership constituents and offer a "Members Only" benefit section on their association website, which would be accessed through a secure login process.

Solution:

Ai implemented a customized, user-friendly interface to check for membership status during the registration process. If their status was approved, the member company could then pay for the membership and trade show fee simultaneously and be directed to the "members only" portion of the association website. If the company was new to the association, the software provided an electronic request form, which sent an automatic notification to RPA for approval. The request was stored in the system and once RPA approved the company, they were immediately allowed to register as a member company and pay their dues.

Benefits:

By upgrading their software RPA was able to effectively manage their membership and registration process into one seamless process.

Quote From Client:

"Thank you seems inadequate for the outstanding registration support that you and the Ai team have provided throughout our multi-year contract and most recently at the 22nd annual Retail Packaging Association Trade Show & Conference, Best of Show, February 19-21, 2011.

I cannot recall having had such stellar service in this particular area in my 18-year tenure with the RPA. The attention to detail, seamless software transition between our website and yours, relationship management and overall customer service provided by Ai were truly unmatched in my book.

I and the board of directors' particularly appreciate the collective efforts of Ai to adhere to our budgetary guidelines without sacrificing quality as well as your dedication to our satisfaction despite the fact that we are a small show compared to others that you currently service.

Again, my sincerest gratitude to you and your team for all that has been accomplished on our behalf. We wish you continued success and look forward to future collaborations." -
Gina Martin Breda, Executive & Marketing Director, Retail Packaging Association

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