American College of Surgeons Case Study
Case study of how Attendee Interactive supplied Exhibitor, Abstract and Conference website management software to American College of Surgeons.
The American College of Surgeons (ACS) is a scientific and educational association of surgeons that was founded in 1913 to improve the quality of care for the surgical patient by setting high standards for surgical education and practice. The College currently has more than 64,000 Fellows, including more than 3,700 Fellows in other countries, making it the largest organization of surgeons in the world. There are presently more than 5,000 Associate Fellows on the local level, and these Fellows of the College are organized into 100 chapters. There are 65 chapters in the United States, 2 in Canada, 3 in Mexico, and 30 in other countries around the world.
With its annual meeting hosting over 16,000 attendees and 300 exhibitors, American College of Surgeons was struggling with communicating event information to its nearly 100 chapter locations throughout the U.S. and abroad. In addition, ACS's paper-based event management system was creating an avalanche of paperwork from exhibitors and vendors. The beleaguered ACS staff was so busy responding to paper-based attendee and exhibitor requests that it had very little time to think about how to work more efficiently and effectively.
Attendee Interactive began by putting the ACS exhibitor manual, exhibitor ready room, and all vendor information online so that exhibitors are able to access information from a single site. Exhibitors are able to track any outstanding deliverables and communicate with vendor services from a centralized location, giving them complete, current, and accurate information. As a result, deliverables like product information forms, daily newspaper details, giveaway forms, contractor forms, exhibitor staff badging, and directory listings are managed effectively and efficiently, with little room for anything to fall through the cracks. And ACS no longer has to juggle and organize stacks of paper forms.
Since ACS has moved its event administration to a web-based model, ACS staff is working more efficiently and effectively, and are now able to spend time on growing new events and projects. Exhibitors and vendors receive - and submit - more accurate and complete information, and are better able to understand deadlines and the particulars of all exhibit opportunities. "Attendee Interactive made my staff happy, and that was our main goal," said Jackie Mitchell, Assistant Director of Meeting Services with American College of Surgeons.
"Attendee Interactive came to us with suggestions as to how to manage our events more efficiently. We listened, and they were right," said Jackie Mitchell, Assistant Director of Meeting Services with American College of Surgeons. "